Business Presentation Sample (Miss Understanding the Customer`s Needs)

The Introduction – 1 min

Good Morning Everyone.

Firstly, let me thank u professor (name) for your trust and support during the last two years, I really appreciate that.

As you already know, my name is (name), and I am the (Head Manager of MI Company). While I was walking around one of our branches, I saw a boy complaining about some shoes, saying that we provide the good ones in girl’s size and the girls saying that the better ones are with big sizes. Then I realized that we are having a problem which is "Miss Understanding the Customer`s Needs" I will be presenting it to you as a customers and a seller at the same time.

This problem is overstretching the shop owners, and the customers themselves, the goal of this presentation is to find some solutions to help the customer gets what he really wants, and to stop shop keepers from suffering of stock products, and I hope my solutions do the job to finish this problem. I have divided my presentation into 3 main parts:-

First, I'll give you a brief overview about the problem. Second, what are the objective and the purpose of this study? After that, I'll discuss, what are the reasons contributed to miss understanding the customer wants, and finally, I will suggest some strategies and Technics on how to eliminate this problem.

The presentation won't last more than 4 mins, there will be time for your questions at the end of my talk, and don't worry about taking notes it's all written in the handout.

And now, let me please explain the details about the topic.

The Main Body – 2 mins

OK, to start, let me give you some background information about the topic, what is a “customer want”?

     A customer want: is a motive that prompts a customer to buy a product or a service. Ultimately, it is the driver of the customer's purchase decision.

Misunderstanding the customers’ wants means:

     Failing to understand the customer`s motive that prompts him to buy a product or a service.

Many product professionals and market researchers still cannot define customer`s wants, and here comes our mission.

     But before we mention the suggested solutions to solve that market problem, I’d like to look at the reasons first, there are many reasons but we will be discussing the main ones only.

As we found sited in Tracom web site by Sean Essex (2016)

The first reason is:-

1.     The Lack of emotional intelligence.

More specifically a lack of awareness of the customers, what does the customer want? Where and when he or she wants the product or the service?

2.     The second reason is Lack of communication between the providers and the customers, in another words, marketing managers don`t contact with the customers, they don`t make interviews with them nor they distribute questionnaires, so they get the customer`s voice.

The last reason is that we have

3.     Poor performance in the sales and customer relations department. And most times we don`t have this department at all.

That’s all I have to say about the reasons, and now let’s just turn directly to the solution.

We will outline some techniques we can implement to understand the customers better, the first technique is:-

1.     Sending sales department employees on training courses, to develop their ability to understand consumer's behavior.

2.     Developing a plan for communication between the customer and the providers. We will start contacting regularly with our customers, we will investigate more with them, encourage them to provide us examples and stories to illustrate their problems, we will keeping asking specific right questions, we will keep them updated on the progress we`re having, and we will also call all customers, two weeks after they purchase the product to measure their satisfaction ranking. Is better than marketing surveys, which is not highly recommended, because the customer himself does not know what he wants, but they are still a good way to ask for feedback on new products and services.

3.     Get out in the field and watch the customers facing those problems face-to-face to understand the functional and emotional benefits they desire most.

The Conclusion – 1 mins

Well, that was all we have for today.  Let me now summarize what I was talking about….

As I mentioned earlier, you can understand the customers’ needs, but you can`t easily understand the customer wants.  A customer want: is a motive that prompts a customer to buy a product or a service. And misunderstanding the customers’ wants is the opposite, this problem caused by three main reasons, let’s mention them quickly:-

1.     The lack of emotional intelligence.

2.     The lack of communication between the providers and the customers.

3.     Poor performance in the sales and customer relations department.

     Understanding the customers` wants can be a challenge for marketing researchers, it`s difficulty lies in the diversity of human thought and its variation from person to person. But fortunately there are several ways you can identify the wants of your customers, I`d like to sum up them in points:-

1.     Sending sales department employees on training courses.

2.     Developing a plan for communication between the customer and the providers.

3.     Get out in the field and watch the customers facing those problems face-to-face.

     Once you have knowledge and data around what your customer wants from you, the next step is integrating that knowledge into already existing processes.

Thank you for your attention. Now I`m happy to answer any questions you might have.