Business Presentation Sample (Miss Understanding the Customer`s Needs)
The Introduction – 1 min
Good Morning Everyone.
Firstly, let me
thank u professor (name) for your trust and support during the last two years, I really appreciate that.
As you already
know, my name is (name), and I am the (Head Manager of MI Company). While I was
walking around one of our branches, I saw a boy complaining about some shoes,
saying that we provide the good ones in girl’s size and the girls saying that
the better ones are with big sizes. Then I realized that we are having a problem which is
"Miss Understanding the Customer`s Needs" I will be presenting it to you
as a customers and a seller at the same time.
This problem is
overstretching the shop owners, and the customers themselves, the goal of this presentation is to find some
solutions to help the customer gets what he really wants, and to stop shop
keepers from suffering of stock products, and I hope my solutions do the job to
finish this problem. I have divided my presentation
into 3 main parts:-
First, I'll give you
a brief overview about the problem. Second, what
are the objective and the purpose of this study?
After that, I'll discuss, what are the reasons contributed to miss understanding the
customer wants, and finally, I will suggest
some strategies and Technics on how to eliminate this problem.
The
presentation won't last more than 4 mins, there will be time
for your questions at the end of my talk, and don't worry about taking
notes it's all written in the handout.
And now, let me
please explain the details about the topic.
The Main Body – 2 mins
OK,
to start, let me give you some background information about the topic, what is a “customer
want”?
A customer want: is a motive that prompts
a customer to buy a product or a service. Ultimately, it is the driver of the
customer's purchase decision.
Misunderstanding
the customers’ wants means:
Failing to understand the customer`s
motive that prompts him to buy a product or a service.
Many product
professionals and market researchers still
cannot define customer`s wants, and here comes our mission.
But before we mention the suggested
solutions to solve that market problem, I’d like to
look at the reasons first, there are many reasons but we will be
discussing the main ones only.
As
we found sited in Tracom web site by Sean Essex (2016)
The first
reason is:-
1.
The Lack of emotional intelligence.
More
specifically a lack of awareness of the customers, what does the customer want?
Where and when he or she wants the product or the service?
2.
The second reason is Lack of communication
between the providers and the customers, in another words, marketing managers don`t contact with the
customers, they don`t make interviews with them nor they distribute
questionnaires, so they get the customer`s voice.
The last reason is that we have
3.
Poor performance in the sales and customer
relations department. And most times we don`t have this
department at all.
That’s all I
have to say about the reasons, and now let’s just
turn directly to the solution.
We will outline
some techniques we can implement to understand the customers better, the first
technique is:-
1.
Sending sales department employees on training
courses, to develop their ability to understand consumer's behavior.
2.
Developing a plan for communication between the
customer and the providers. We will start contacting regularly with our
customers, we will investigate more with them, encourage them to provide us
examples and stories to illustrate their problems, we will keeping asking
specific right questions, we will keep them updated on the progress we`re
having, and we will also call all customers, two weeks after they purchase the
product to measure their satisfaction ranking. Is better than marketing surveys,
which is not highly recommended, because the customer himself does not know what
he wants, but they are still a good way to ask for feedback on new products and
services.
3.
Get out in the field and watch the customers facing
those problems face-to-face to understand the functional and emotional benefits
they desire most.
The Conclusion – 1 mins
Well, that was
all we have for today. Let me now summarize what I was
talking about….
As I mentioned
earlier, you can understand the customers’ needs, but you can`t easily
understand the customer wants. A
customer want: is a motive that prompts a customer to buy a product or a
service. And misunderstanding the customers’
wants is the opposite, this problem caused by three main reasons, let’s mention them quickly:-
1.
The lack of emotional intelligence.
2.
The lack of communication between the providers
and the customers.
3.
Poor performance in the sales and customer
relations department.
Understanding the customers` wants can be a
challenge for marketing researchers, it`s difficulty lies in the diversity of
human thought and its variation from person to person. But fortunately there
are several ways you can identify the wants of your customers, I`d like to sum up them in points:-
1.
Sending sales department employees on training
courses.
2.
Developing a plan for communication between the
customer and the providers.
3.
Get out in the field and watch the customers
facing those problems face-to-face.
Once you have knowledge and data around
what your customer wants from you, the next step is integrating that knowledge
into already existing processes.
Thank you for
your attention. Now I`m happy to answer any
questions you might have.
Helpful content......
ReplyDeleteThanks a lot, dear
DeleteWell writen and informative too
ReplyDeleteThank you,for your comment 🌹
DeleteMovie information
ReplyDeleteExcuse me?!
Delete